Dunkin’ knows that doughnuts do not normally make the very best midday snack, so the organization has decided to staying supplying baggage of bacon as a substitute.

The chain—formerly regarded as Dunkin’ Donuts—late Wednesday declared “Snackin’ Bacon,” a to-go bag of eight half-slices of bacon, smoked with cherrywood, then flavored with sweet black pepper seasoning, a mix of brown sugar and black pepper.

The menu addition is, in some techniques, a organic development for Dunkin’. The company was built on breakfast foods and has hardly ever strayed as well much from that consolation zone, even as it extra sandwiches and other offerings.

In other strategies, while, it’s a little bit of a reversal. Dunkin’ just rolled out breakfast sandwiches showcasing Beyond Sausage late final yr. And it has been greatly advertising the meat-cost-free merchandise.

Snackin’ Bacon is in fact sort of a cheat for Dunkin. It is fundamentally a Keto model of the company’s Bacon Breakfast Sandwich. (It is also an extension of the company’s gluten-absolutely free line of merchandise.) But it is hoping to attractiveness to purists.

“With its classic flavors featured in almost everything from toothpaste to vodka, bacon is a phenomenon,” the enterprise said in a blog site put up. “But, at Dunkin’, we think the ideal way to enjoy bacon is very simple: eat it.”

Much more must-browse stories from Fortune:

—Contigo children’s h2o bottles recalled for achievable choking hazard
$13 box of overall health-mindful cereal could be key to Common Mills
—Land O’Lakes would like you to know the farmer behind your butter
—How “for females, by women” Lola views its investor’s Trump ties
—WATCH: Inside the algorithm powering Sew Fix

Stick to Fortune on Flipboard to remain up-to-day on the latest information and evaluation.



Resource website link